A pay-by-phone app can be a great way for a business to simplify the payment process for its customers, to make shopping quicker and more convenient, and to reward its most loyal clientele with discounts and other incentives. Done correctly, a quality app can increase your sales and improve customer satisfaction, leading to higher profits and increased loyalty. There are several features that many of the best pay-by-phone apps have in common, and they should all be considered necessary to make sure your app thrives and sets your business apart in today’s crowded marketplace.